UX
Citi & Venmo Co-Branded Credit Card
Citi’s vision for a Venmo co-branded credit card program centers on a fully mobile rewards experience designed to deliver immediate value, inspire aspirational behaviors, and create moments of unexpected delight that drive customer loyalty.
Citi & ApplePay - Payments / Lending
Connecting branded Citi Credit Cards and ThankYou® Points to expand customer payment options inside Apple Pay ecosystem.
Metro PCS - Responsive Consumer Website
At Rockfish Interactive, I worked on the UX team for the Metro PCS account, tasked with redesigning the entire consumer-facing eCommerce website from end to end. This large-scale project demanded close collaboration, careful organization, and strong teamwork to deliver a seamless and engaging user experience.
AT&T - Responsive Mobile
What do you do when a legacy desktop application is non-responsive and new users must register via mobile? When I was asked to lead this design effort, I knew we had to think BIG to translate a colossal platform into ‘mouse-sized’ mobile experiences. It was incredibly rewarding to create the first mobile screen templates for this platform and see my designs adopted and extended by other team members.
Verizon - GO90 App
What began as a mobile experience quickly evolved into a multi-platform application, streaming seamlessly from tablets to smart TVs. I was fortunate to be part of the discovery phase, helping to shape the UX/UI design strategy for this expansive launch.
Walmart - Inventory Display Product
Originally designed as a tablet-only internal product, the client soon realized employees primarily used smartphones. I was brought to Rockfish Interactive to lead the redesign, translating a complex product into a streamlined mobile experience—reducing its size by over half. This project demanded strong ownership and the ability to simplify non-native functionality for a truly mobile-first platform.
AT&T - Digital Contract Transformation (eSign)
Customers often spend a significant amount of time managing the logistics and organization of their vendor contracts. Our goal was to design a customer-facing eSign portal that not only enables users to sign pending contracts but also view, retrieve, and organize executed contracts—all within a centralized, easy-to-use platform.