VENMO
Company: Citi Role: Creative Director
Venmo Co-Branded Credit Card Program
ABOUT
Citi’s vision for a Venmo co-branded credit card centered on creating a fully mobile, rewards-driven experience that delivers immediate value, encourages aspirational behavior, and sparks loyalty through moments of unexpected delight.
We designed a flexible and customizable rewards framework—one that evolves with users, supports social behaviors, and adapts to the customer’s lifestyle over time. This robust rewards system is critical for helping the Venmo Credit Card gain top-of-wallet status, drive higher spending, and increase both in-app and offline usage.
Our team developed a strategic approach that uses timely, relevant placements to deliver the right offer at the right moment. The channel strategy intentionally leverages Venmo’s brand language and ecosystem touchpoints to ensure the card experience aligns with customer expectations and behaviors.
Within the Venmo app, the card experience is seamlessly integrated across key interaction points. Offers and product flows are designed to enable frictionless applications, instant approvals, and immediate digital card access. Acquisition pathways are dynamically tailored based on in-app engagement segments, ensuring that targeted customers receive the most relevant product experience.
VIDEO DEMO
ENGAGE
Together we designed and developed a strategy that utilizes timely and relevant placements to deliver the right offer to Venmo customers. The channel strategy leverages Venmo branding to ensure that the card program resonates with the target customer, while offering interactive moments of delight to encourage users into the application funnel.
APPLY
Product and offers are designed to enable new customers to apply seamlessly with instant approval and authorization for instant card access.
CUSTOMIZE
Give user the ability to select from a series of card art and customizations to personalize. With Instant card access, new card holders will have a portion of their digital credit available upon adding to Apple Wallet.
DRIVE
Increase Venmo merchant sales and use of Venmo with promotional offers for Citi customers. Generate utility of Venmo card access and rewards across all spend categories payment options.
SHARE
Utilize what you do best to split payments, socialize engagement and continue growth through targeted offers.
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